Canadian Pizza Magazine

Features Business and Operations Marketing
Happy New Year




I hope everyone had a wonderful holidays
and a busy New Year’s Eve. We’re into a new decade now. I find December a month
of reflecting on where we’ve been and January a time to look at where we’re
going. A lot of the talk this week, at least amongst my friends, has been on
technology.



Cell phones will be the one piece of
hardware to singularly change the way your pizzeria is found by your customers
as real time location based information is leading the way. Smartphones are
creating new ways of marketing and we’re striving to keep you abreast of the
evolving ways that people are communicating and what it means for your business
next year or in 10 years.

Unfortunately,
Canadians are not the first ones to get their hands on the ‘latest and greatest’
of gadgets. Upgrades are slow to make their way in. On the flipside, this does
give us a chance to see what is coming before it arrives.

Ironically, technology trends paint a
picture of an alternate futuristic universe while food trends see us
simplifying. Consumer taste buds are educated. There is no substitute for
quality ingredients. While eating healthier is a big trend that’s here to stay,
I would argue we still have no problem chowing down a meat lover’s pizza with
extra cheese so long as it’s delicious. Making a great pizza is still your core
business.

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Looking ahead at 2010, I would love to hear
what you want to read about in Canadian Pizza magazine. Tell us about the
challenges facing your business.  What
problem do you want to solve today?