Canadian Pizza Magazine

Gray Cat offers two new manuals for capturing sales

Laura Aiken   

Products Front of House New Products

Jan. 12, 2009, North Barrington, IL–Gray Cat Enterprises
Inc. has written two new manuals designed to help retailers effectively capture
sales by working the critical three-mile business radius surrounding their

Local Store Marketing Manual for Retailers is packed with
proven marketing tactics and tips that retailers can implement now, all of
which are low-cost/no-cost and deliver immediate results. The easy to use 80 page
manual is $149.99 US, and available in hard copy. Gray Cats Grand Opening Manual for Retailers is perfect
for the operator who has worked hard to make their new store a reality, and
wants to get a return on their investment. The handy manual gives retailers
step-by-step instructions on how to create an exciting grand opening that
attracts the most new customers possible. The $49.99 US manual is available in
hard copy.

“These manuals represent best-of-class marketing ideas and
tips gleaned from my 20 year experience in the retail sector,” say John
Matthews, president of Gray Cat. My goal wasn’t to create complex manuals that
sit on a shelf. They are take-action manuals that are perfect for individuals
new at retail as well as seasoned store owners.


To learn more about each manual and how to order, visit


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