Freshslice donates portion of Canada Day pizza sales to promote Black Lives Matter

Vancouver – Freshslice Cares recently donated $1 from every full pizza sold at Freshslice Pizza restaurants on July 1, Canada Day, to local community groups to help promote Black Lives Matter.

The organization will be working with Freshslice restaurants to help build awareness of the Black Lives Matter movement.

“We acknowledge, respect, and celebrate differences and commonalities of all the members of Canadian society and continue to push for justice for Black people and, by extension, all people,” Freshslice Pizza founder and chief executive officer Ray Russell said in a news release.

“We serve over 15,000 customers a day and decided to use that reach working with Freshslice Cares to help raise funds that will be used to further communicate BLM’s message, raise awareness and be part of the solution as we march towards the eradication of all forms of prejudice,” Russell said.

Freshslice Cares’ core principle is that sport promotes social inclusion and children from diverse ethnic backgrounds getting together as a team supports communities.

“Recognizing that Freshslice Cares and the Black Lives Matter movement have similar objectives it made a lot of sense for us to partner on Canada Day with Freshslice to help raise funds for BLM,” said Freshslice Cares director Tom Horler.