Flippin’ Pizza launches iPad training app
By Canadian PizzaNews
March 1, 2012, New York – Keeping up with the fast pace of digital marketing can happen at the peril of the real-world restaurant experience. Here's how a hip NY-style pizzeria restaurant franchise merged new digital strategies with proven four-walls marketing principles.
March 1, 2012, New York – Across the restaurant industry, marketers at all levels are striving to keep up with new technologies to connect with customers, ranging from social media to mobile devices. The race can be frantic. Unfortunately, keeping up with the fast pace of digital marketing can happen at the peril of the real-world restaurant experience. Terms like “four walls marketing” and “local store marketing” are quickly becoming terms of yesteryear, but their principles are more important now than ever.
Flippin' Pizza's founder Patrick Farley wanted to improve on the customer experience, while also improving outdated training programs consisting of large manuals. His solution? A cutting edge, custom branded iPad application developed by Clave Media. The iPad training app uses short, two-minute videos and is geared to the younger, tech-savvy Flippin' staff demographic. Nobody wants to sit and watch an hour-long video (a method still used by many franchise restaurants), and Farley claims, “managers and staff absolutely love it!!”
The videos and the iPad app will serve as a valuable resource for all employees moving forward. Using all embedded two-minute videos, an employee or trainee can learn quality customer service, how to make a pie, food recipes, how to handle an angry customer, etc. Sunny Pinhero, a director of development at Fransmart and a former franchisee with Subway, notes, “Whether it’s initial or ongoing, training produces more capable employees that can easily handle situations ensuring the customer’s experience is positive." This program will prove both initial and ongoing, since anything that is forgotten (because, after all, we are all human) will be right at the employees’ fingertips on an app.
"Our team approached Flippin’ Pizza understanding their demand for product consistency, and our goal was to dramatically increase engagement of staff members during training," said Curtis Clave, founder of Clave Media. The typical age of a Flippin’ employee is roughly between 16 and 24 years old, making the iPad the perfect tool to resonate with their staff demographic, which will result in retaining more high-quality employees. With the new generation of workers, it is going to be necessary for other brands to follow Flippin’ Pizza’s lead and incorporate the use of modern technology to enhance four walls marketing.
By incorporating technology into the Flippin’ Pizza business model, they are creating best-in-class training models, and significantly improving customer experience. From the franchisee perspective, Flippin’ Pizza is making innovative improvements to their systems which ultimately saves time and focuses on staying true to one of the main goals – keeping the business simple!
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