Canadian Pizza Magazine

Flavours of the world at Pizza Hut

pizzaworldflavourNovember 11, 2008 – PIZZA HUT brings an array of exotic flavours of the world to cater to the adventurous food lovers with its latest offerings.

Its newly-launched Flavours of the World promotion introduces items such as Italian-Japanese Pan Pizza, Indian Chicken Pasta, French Seafood Pasta, Arabian Pilaf Rice and Havana Mint Fizz Drink.

"Over the years, we have introduced many pizzas and pastas from around the world but we only introduced them one at a time," said QSR Brands Bhd managing director Jamaludin Md Ali.

"This time round, we decided to launch a mass assault with an array of exotic new flavours," he said.


 Jamaludin (left) and KFC/Pizza Hut president
Wong Sooi Kheong at the launch of Pizza Hut’ s
"Flavours of the World".

The five-week promotion, ending on Dec 9, is expected to contribute to a 25% increase of the chain’s total sales. "We will continue with Flavours of the World Phase Two from Dec 10 to Jan 15, when we will introduce another five new items to the menu," he said.

"On average, a customer would visit our restaurants at least once in every three months, while a frequent customer would visit once in every 45 days."

Jamaludin said the company is confident the exciting array offered under Flavours of the World will continue to draw customerss.

As part of the promotion, Pizza Hut is also running a competition in which customers will have chance to win their dream holiday destinations, including Italy, India, France, Japan, Cuba, China and Morocco, worth RM10,000 each plus RM300 worth of Pizza Hut vouchers.

There are also 10 consolation prizes of a watch each plus RM150 worth of Pizza Hut vouchers.

To take part in the contest, patrons are required to make a minimum purchase of RM25 and complete the entry form.

Jamaludin said the fast food chain is spending some RM2.5 million on the advertising and promotions, including television and radio commercials, press advertisements, teasers, point-of-sale materials and contest for the Flavours of the World campaign.

As of the second quarter, QSR has recorded a revenue of RM131.21 million, an increase of 19.7% against the corresponding period last year and profit before tax of RM24.9 million, up 46.1% from the same period last year.

He said the company is planning to open five new restaurants by year-end, investing about RM900,000 on each store, to add to the 181 outlets it operates nationwide.

Next year’s target is to open 18 new stores with an investment of about RM16.2 million.