Canadian Pizza Magazine

News
Domino’s Pizza Canada debuts mobile app


July 1, 2010
By Canadian Pizza


NEWS HIGHLIGHT

Domino’s Pizza Canada debuts mobile app

Domino’s Pizza Canada and Cellflare Inc. released a mobile app for Palm and Android devices. 



July 1, 2010, Toronto – Domino’s Pizza Canada and Cellflare Inc. released a mobile app for Palm and Android devices. 



Available
to download free in the Android Market and Palm App Catalog, users can
locate
their nearest store by GPS or address and receive Domino's Pizza mobile
app
exclusive daily coupons and flyers specific to their location. Turn by
turn
directions are available for pick up, or the locations direct phone
number is
supplied to enable customer ordering.



Each Domino's Pizza mobile application download
will receive exclusive offer of $4.00 off a large pizza as a thank you, when
purchased at regular menu price. The offers are valid at participating Ontario
locations only and not valid with any other offer. The regional market test is in southern Ontario, bounded by Mississauga, St. Catherines and
Kitchener.
 
“Mobile is a rapidly growing segment of our business, one that we expect to
grow for years to come,” says John Popkey national director of marketing for
Canada. “A major growth agent for our company over the last year has been
online ordering in the digital space. Our mobile ecommerce website will be
released in Q4 with the help of our parent company in the U.S. this will
increase conversion as our customers have been requesting this convenience with
our launch of email coupon offers in Q4 of 2009.”

Founded in 1960, Domino's
Pizza is the recognized world leader in pizza delivery operating a network of
company-owned and franchise-owned stores in Canada, the U.S. and
international markets. Domino's Pizza's Vision illustrates a company of
exceptional people on a mission to be the best pizza delivery company in the
world. Domino’s Pizza is currently celebrating the 25th anniversary of
it’s first international store in Winnipeg, Manitoba in Canada and the company,
Domino’s Pizza of Canada, Ltd.
 
Cellflare Inc. the mobile application developer recently announced its ability
to deliver custom mobile application development including the latest in
geo-locating features.  The Domino's Pizza mobile application is the first
in a series of applications coming to market. The custom development includes
the location based Mobile Proximity Marketing feature which will push opt-in
content to a Custom App user when they are within a predesignated distance of a
location. The content includes a coupon, voucher, menu or many other options.
The Notification can include real time information from the location, which
results in a more rewarding experience for the User. The upcoming release of
the custom version of the Cellflare application also contains a GPS-enabled
enhanced store locator to help drive sales and customer satisfaction. Utilizing
these tools within the mobile experience will help with the goal of improving
acquisition, conversion and retention rates.
 
The Domino's Pizza app
is a free Mobile Device Application. The application uses your mobile devices
GPS system to locate you and show you the nearest Domino’s Pizza location.
Coming soon for Blackberry and iPhone devices.

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