Canadian Pizza Magazine

Domino’s launches customer appreciation week

By Canadian Pizza   

Features Business and Operations Marketing

October 20, 2009, U.S. – This week Domino’s Pizza will be thanking its customers with a week-long carryout deal, offering large one-topping pizzas with extra cheese for $5.99.

Customers can order as many pizzas as they wish for the discount price.
Nearly 5,000 Domino's stores across the U.S. will be distributing "trunk carryout capacity" flyers, telling customers how many pizzas they can expect to bring home in the trunk of their vehicle based on its size.
"Even if a customer doesn't order the maximum number of pizzas, their trunk carryout capacity number will remind them that when they order Domino's this week they should order more pizzas than usual," said Domino's Pizza spokesperson Jenny Fouracre.
Domino's is also celebrating the $5.99 carryout deal on Twitter. For every 599 new followers, Domino's will give away gift cards. Starting with five $20 gift cards, Domino's will randomly select winners from all of its Twitter followers. The gift card amount increases with every 599 new followers, culminating in a $100 gift card.

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