Domino’s asks customers to design delivery vehicle
By Canadian PizzaNews
Aug. 14, 2012, United States – Domino's Pizza has launched a national
campaign asking consumers to help design the ultimate delivery vehicle.
Aug. 14, 2012, United States – Domino's Pizza has launched a national campaign asking consumers to help design the ultimate delivery vehicle.
"Part of the excitement of this campaign is
that none of us is really sure how the design will end up, or what it
will feature," said Russell Weiner, Domino's Pizza chief marketing
Domino's is partnering
with Local Motors, a Phoenix-based open source, community-driven
automobile designer and manufacturer. Design competitions began Aug. 13.
Consumers and enthusiasts can submit a design idea by visiting ultimatedeliveryvehicle.com
– where they can take part in several stages of design competitions
including exterior, packaging, interior and surfacing. Domino's will be
giving out more than $50,000 in prizes throughout the competition
stages to consumers who submit ideas and designs.
The national TV campaign highlights Patrick Doyle, Domino's Pizza president and CEO,
riding along with and gathering direct feedback from current Domino's
delivery experts during actual pizza deliveries.
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