Canadian Pizza Magazine

News
Dining app caters to customers’ moods, activities


March 17, 2015
By Canadian Pizza

March 17, 2015, Montreal – Yellow Pages has launched YP Dine,
a new mobile app dedicated to the restaurant and dining sector that allows customers to make dining choices
based on mood and activity.

March 17, 2015, Montreal – Yellow Pages has launched YP Dine,
a new mobile app dedicated to the restaurant and dining sector that allows customers to make dining choices
based primarily on mood and activity.

The YP Dine app helps Canadians make dining choices
based primarily on mood and/or activity. These include "happy hour",
"weekend brunch", "lunch with coworkers", "late night eats" and "quick
dinner fixes," to name a few. The app also allows standard searches for
eateries by name or location.

"Consumer mobile media is a key focus of Yellow
Pages in 2015 as we rapidly grow our platforms and audience and YP Dine
is the first in a series of new lifestyle apps we'll be issuing this
year," said Nicolas Gaudreau, chief marketing officer of Yellow Pages, in a news release.

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"In the dining segment, there's a need for a simplified product to help
people make new dining discoveries or easily find ideas or suggestions
without having a specific location or cuisine in mind. YP Dine offers a
content-rich experience that facilitates dining decisions and actions
such as reservation and transaction."

The app also integrates the top picks or "playlists"
by local chefs or restaurant owners, sharing their favourite
discoveries in local eateries such as dim sum, sports bars, brunch and
lunch spots, among others.

The acquisitions of Bookenda and Dine.TO
by Yellow Pages in December 2014 have seen the
two services integrated into YP Dine. These include the ability to
receive deals available at local restaurants, access and publish
reviews, preview menus, and make reservations. The ability to place and
pay for orders directly from the app will also be available in future versions.

YP Dine is currently available for iPhone for Montreal only, but
will be adding Toronto, Vancouver and Calgary content by June 1 and
expanding to other cities.