Canadian Pizza Magazine

Features Business and Operations Marketing
CRI announces Missing Slice award


July 9, 2009
By Canadian Pizza

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July 9, 2009, Findlay, Ohio – Corporate
Research International (CRI) is running a new contest called the Missing Slice
Award as an online sweepstakes for Canadian and American pizza fans to nominate
their favourite pizzeria.



If pizza shop owners go to the Missing Slice site
and click on the pizzerias link at the top of the page, they will find a flyer that
they can download and print to let customers know of the contest.  Pizza shops can hang this in the store or
attach it to the delivery boxes.

To raise local awareness about the
pizzeria's nomination and to bolster votes, CRI helps pizza shops market their
nomination within their local communities through flyers, press releases and a
video that pizza shops can feature on their Web site.

The contest allows North Americans to nominate
their favorite local pizza shop for the Missing Slice Award and enter into a
drawing for a chance to win free pizza for a year.

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"The Missing Slice Award is given to
the pizza shop that serves pizza so good you can't help swiping a slice,"
says Mike Mallett, president of CRI. "CRI wants to provide local pizza
shop customers with a forum to tell their whole community why their local pizza
shop is better than all the rest."

To promote the campaign, CRI has developed
a YouTube video that humorously delivers the message, "employees are doing
everything right” in light of the recent Domino’s video debacle.

The sweepstakes closes Sept. 30, and the
pizza shop with the most number of submissions will receive the Missing Slice
Award. In addition, all submissions for the winning pizza shop will be entered
into a drawing to win $1,000 worth of pizza from the winning pizza shop,
courtesy of CRI.


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