CRFA and FCPC team up for 2011 events
By Canadian Pizza
By Canadian Pizza
November 12, 2010, Toronto – The Canadian Restaurant and Foodservices Association (CRFA) and Food & Consumer Products of Canada (FCPC) will team up to present the FCPC conference during the CRFA show in March.
The FCPC Foodservice Interchange show will take place on March 7, 2011, at Toronto’s Allstream Centre. It will overlap with the CRFA show, which will run March 6-8, 2011, at the adjacent Direct Energy Centre.
“We decided to dovetail 2011 Foodservice Interchange with the CRFA show for delegates to promote industry alignment and provide convenience to our members,” says Lesley McKeever, FCPC’s senior vice president of industry affairs. “The CRFA show is the main event of the year in the foodservice industry and we wanted to make sure our delegates could take advantage of the value both shows provide.”
To make it even more convenient for foodservice distributors, operators and manufacturers to attend both shows, Foodservice Interchange sessions will be held in the morning and in the late afternoon. There will be a long break between sessions in order to allow delegates to tour and attend booths at the CRFA show.
Morning sessions and speakers will focus on insights into the future and economic forecasts. The afternoon will feature a panel discussion on capitalizing on opportunities and close with a headline speaker.
“This is a great demonstration of the entire supply chain working together to help the industry grow and prosper,” says Garth Whyte, president and CEO of the CRFA. “Partnering with a quality event like Foodservice Interchange adds a new dimension to the CRFA show and delivers even better value to our exhibitors and delegates.”
The 2011 CRFA show will feature well-respected Canadian chefs headlined by Mark McEwan, Vikram Vij, Michael Stadtlander and Ezra Title, as well as the Centre for Sustainability, a culinary salon, chef competitions and much more, making it a foodservice meting place with thousands of new ideas for industry professionals.