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Consumer confidence growing




September 4, 2009, Ottawa – The latest
Harris Decima Investors Group measure of Canadian consumer confidence revealed it to be the highest index it has been
in almost two years.



The overall index of consumer confidence in
the economy rose in the period from June to August to 86.5. In the United
States, the index reached 65.7, a slight drop from June.

Optimism about the near-term economic
outlook in Canada continues to grow as pessimism continues to drop. The survey
showed that the number who see good times ahead overall in the coming year
jumped to 29 per cent from the 20 per cent recorded in June while 49 per cent
of respondents believed business conditions wouldn't change much in the coming
year, Meanwhile, only 15 per cent foresaw more difficult economic times over
the next 12 month period compared to 29 per cent in June and 59 per cent in
February of this year.

Additional findings from the report concluded
that 30 per cent of Canadians believe they will be better off financially a
year from now, while nine per cent believe they will be worse off. Fifty-five
per cent believe they will be about the same financially a year from now. The
number of Canadians who believe they will be better off financially a year from
now is up five points from June where 25 per cent believed they'd be better
off.

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