Canadian Pizza Magazine

News
CentrSource kicking off big contest for small biz


August 9, 2011
By Canadian Pizza

NEWS HIGHLIGHT

CentrSource kicking off big contest for small biz
The CentrSource digital marketing platform is
launching a new contest to help small businesses win big.

Aug. 9, 2011, Toronto – The CentrSource digital marketing platform is
launching a new contest to help small businesses win big.

Finding the best value in group discounting is may be most difficult for
small business. Small business owners in Canada have learned over time
that the benefits of group discount can be mixed and don't provide a
sustainable approach to building business. Now a "born in Canada"
digital marketing platform, CentrSource is promising a better
alternative and launching a "Win Big" contest on Facebook to promote
themselves as the better alternative.

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Group discount models routinely offer discounts ranging 50-95 per cent
off at restaurants, spas, clothing stores and similar small business
operations. The remaining revenue is then split with the group discount
marketing platform, leaving the retailer with little or no margin in the
sales generated.

"Small business owners face enormous challenges every day to market
their business and reach new customers," said John Kiru, executive
director of the Toronto Association of Business Improvement Associations
(TABIA). "Getting your business marketed online is a challenge for many
and having to do it with razor thin margins is not a choice that works
well for everyone."

Created by Canadian founder, Bob Westrope, CentrSource is a new digital
marketing platform that empowers business of all types and sizes to
generate sales and qualify leads by letting them create and control the
type of promotion they promote to customers and manage their own budget
in a "pay for results" approach.

To highlight the unique benefits of this alternative model, CentrSource
has launched a "Win Big" promotion that enters business owners in a
competition to create their own ad on CentrSource. Consumers will vote
for their favourite ad, deciding who will win a $15,000 cash prize and
six months of free advertising.

"From our perspective CentrSource is the better choice for local
businesses across Canada that doesn't box business owners into the "one
size fits all" approach common among our competitors," said Bob
Westrope, Founder of CentrSource. "CentrSource offers small business an
online marketplace where they can compete and succeed on their own
terms. Our Win Big contest is a great way to get introduced to this
concept and win a big deal for your business in the process."

The CentrSource Win Big contest is open to any small business in Canada between now and August 31.