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Canadians cut back on pop


According to a new Research and Markets report, Canadians are continuously cutting back on carbonated beverages.

pop-canAccording to a new Research and Markets report, Canadians are continuously cutting back on carbonated beverages.

Although not at a level comparable to their southern neighbours, Canadians are becoming heavier: a 2004 survey conducted by Statistics Canada indicated that the level of obesity was around 23 per cent, the report states.

Health concerns are great in many industrialized countries, but in Canada, with its public health-care system, health problems are seen as a drain on everyone’s wallet.
 
This has had a huge impact on soft drinks, according to the report. Consumers are moving away from high-calorie, low-nutrient beverages, such as cola carbonates, and into other, healthier sectors, such as water, juice and functional drinks.

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The report identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. It also provides forecasts to 2010, illustrating how the market is set to change.

For more information, please visit www.researchandmarkets.com.