“To pique consumer interest, operators should create a balanced menu to ensure dishes remain approachable and still drive cravings,” explains Natalie Barone, research analyst at Technomic. “Adding unique flavours to familiar, craveable dishes can help combine familiarity and innovation in a way that resonates with consumers.”
The report highlights the following trends:
- 65 per cent of consumers like trying new flavours from time to time
- 52% of consumers are likely to try new flavours at full-service restaurants
- 59% of consumers define a unique flavour as one they have never had before
- 47% of consumers prefer very spicy foods
The report serves as a guide for foodservice operators and suppliers to better understand consumption, attitudes and preferences toward flavours. To learn more, please visit technomic.com.
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