April 15, 2014, Mississauga, Ont. – Boston Pizza has
launched a marketing campaign called Pizza Game Changers that lets customers
decide which ideas will fly.
April 15, 2014, Mississauga – Boston Pizza has
launched a marketing campaign called Pizza Game Changers that lets customers
decide which ideas will fly.
The national campaign consists of a
microsite at www.pizzagamechangers.com, which calls on Canadians to vote for
one of Boston Pizza’s ideas, such as pizza mints, a gas-powered pizza cutter,
the pizza cheese clipper or the pizza cake. The innovation Canadians love most
will be made by Boston Pizza and brought to market this summer.
The campaign includes a 30-second TV spot that
features the company’s chief pizza innovator reminiscing on past Boston Pizza
innovations and introducing the Pizza Taco.
“Just in time for playoff season, we’re
introducing our greatest pizza innovations yet,” said Joanne Forrester, vice-president
of marketing, Boston Pizza International Inc., in a news release. “The Pizza
Game Changers campaign allows Canadians to not only explore our limit-pushing
new menu items and pizza innovations, but to have the opportunity to take the
reins and tell us what pizza innovation they’d like to see next.”
The chain is also offering a new menu that
includes the Pizza Taco, a tasty chipotle chicken and bacon taco with a pizza
for a shell also available with pulled pork; the Sriracha Chicken Pizza, a
pizza topped with Sriracha pizza sauce and chicken, mozzarella and sesame
seeds; The Calzono, stuffed with seasoned beef, cheesy queso dip, black beans,
roasted corn and peppers, rice, tomatoes, cheddar, mozzarella and spicy banana
peppers; and Pizzaburger sliders. Guests can finish their meal with another
Boston Pizza innovation – candied-bacon carrot cake. These items will be
available in Boston Pizza locations across the country until June 1.
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