Marketing
If information is power, and data is information, then we’re all euchred.
A money-back guarantee is a very powerful marketing strategy.    
Designing a new website for a small pizzeria can be overwhelming. You might be wondering what to include on yours.
In every pizzeria there’s always a period when your sales are going to slump. For many of us it’s January and February – right after Christmas – when our customers get their credit card statements that remind them of the spend-happy ghost of Christmas past.
Craft beer has risen in popularity in recent years and demand for unique beers isn’t showing signs of slowing down. I often have patrons ask me for something locally brewed.
Plano, TX – Pizza Hut has added a special holiday five-cheese pizza to its menu featuring mozzarella, provolone, white cheddar, asiago and Fontina.
Are you giving away the “farm to table?” Restaurant margins aren’t that huge to begin with and when a restaurant doesn’t get paid for the food they make, it chips away at what little buffer is there.
New Year’s Day is one of the most internationally recognized and celebrated holidays, and it can be one of the most challenging times of year when it comes to managing your restaurant. However, with planning, organization and creativity, it also can be one of the most profitable times if you create a warm and inviting haven for your customers.
Nov. 14, 2017, Hampshire, U.K. – Wondering how much time and effort to invest in digital coupons? The value of digital coupon redemptions will surge to $91 billion by 2022, up from $47 billion in 2017, suggests a new study from Juniper Research.
Toronto – In celebration of its 50th birthday, Pizza Pizza is bringing back its "Crack the Cardboard" contest, which was first run in the 1990s. Customers who purchase a large pizza – walk-in or delivery – will receive a box fitted with a tear strip that they must uncover to find out if they've won.
Social media is the key to marketing a successful business.
Hosting a special event is an opportunity to create a one-of-a-kind customer experience that, when done successfully, will increase your customer base, deepen customer loyalty, build relationships, strengthen partnerships with other businesses in your community, and increase profits.
Your pizzeria’s website creates an instant picture that tells the story of your business. Or at least it ought to. If you take advantage of the Internet’s power to reach a pile of people in a matter of seconds, then you are one step closer to having a very successful pizzeria business. Business owners I know in various fields all have websites. I don’t think the question anymore is “Do you have a website?” Rather it’s, “What’s your URL?” Clients view websites as a basic requirement for any business.
Marketing pro Kamron Karington provides a great example of a press release you can tailor to fit your pizzeria and send to your local newspapers and publications. The message here: make sure it's newsworthy and write it like a story.
Bruce Irving, founder of SmartPizzaMarketing.com and host of the weekly Smart Pizza Marketing podcast, is keen on Instagram as a marketing tool.
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