Marketing
Nov. 14, 2017, Hampshire, U.K. – Wondering how much time and effort to invest in digital coupons? The value of digital coupon redemptions will surge to $91 billion by 2022, up from $47 billion in 2017, suggests a new study from Juniper Research.
Toronto – In celebration of its 50th birthday, Pizza Pizza is bringing back its "Crack the Cardboard" contest, which was first run in the 1990s. Customers who purchase a large pizza – walk-in or delivery – will receive a box fitted with a tear strip that they must uncover to find out if they've won.
Social media is the key to marketing a successful business.
Hosting a special event is an opportunity to create a one-of-a-kind customer experience that, when done successfully, will increase your customer base, deepen customer loyalty, build relationships, strengthen partnerships with other businesses in your community, and increase profits.
Your pizzeria’s website creates an instant picture that tells the story of your business. Or at least it ought to. If you take advantage of the Internet’s power to reach a pile of people in a matter of seconds, then you are one step closer to having a very successful pizzeria business. Business owners I know in various fields all have websites. I don’t think the question anymore is “Do you have a website?” Rather it’s, “What’s your URL?” Clients view websites as a basic requirement for any business.
Marketing pro Kamron Karington provides a great example of a press release you can tailor to fit your pizzeria and send to your local newspapers and publications. The message here: make sure it's newsworthy and write it like a story.
Bruce Irving, founder of SmartPizzaMarketing.com and host of the weekly Smart Pizza Marketing podcast, is keen on Instagram as a marketing tool.
Edmonton – You may want to tweak your marketing message to your most loyal customers. A recent University of Alberta study found the reactions of very loyal customers to pushy messages such as Save Money and Buy Now! were overwhelmingly negative. Folio reports. | READ MORE
Entrepreneurs typically have great marketing instincts that allow them to identify a business opportunity, launch it and grow it.
People are constantly moving in and out of your neighbourhood, and I am pretty sure you already know that moving is one of the most stressful moments in a person’s life. During moving time, the majority of people will call for a pizza as they don’t have the time, the energy or the resources to cook. Since these new neighbours will now soon be looking for their new favourite pizza place, they may just give you a call for a pizza.
Email has been around a long time. I always think way back to the days of AOL and getting so excited to hear the old “You’ve got mail” notification.
Back-to-school season suggests a busier time for most families and a return to more regular business for a pizza restaurant. There are many quick-service and fast-casual restaurants that are working hard to promote to elementary schools, high schools and the more lucrative university market, and this is why you have to work harder to bring students and families back to your pizzeria.
Simcoe, Ont. – Hungry for ideas to help your pizzeria and your product stand out? Canadian Pizza is highlighting marketing tips during Market Your Pizzeria Week! from Sept. 25 to 29.
There is no one single secret to running a successful pizza operation. Opening and maintaining a pizzeria requires a great deal of hard work, discipline and dedication, and demands a lot of organizational skills.
Canada is turning 150 years old this year and as we ramp up for the big event July 1, you can sense the momentum.
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