Marketing
There is no one single secret to running a successful pizza operation. Opening and maintaining a pizzeria requires a great deal of hard work, discipline and dedication, and demands a lot of organizational skills.
Canada is turning 150 years old this year and as we ramp up for the big event July 1, you can sense the momentum.
Newton, MA – Targeting low-frequency guests is the key to a restaurant loyalty program's impact, suggests a report from Paytronix Systems, a rewards program provider.
Are you opening a new pizzeria? Do you want to refresh your current pizzeria’s marketing plan to ensure it is fully aligned with your customer base? Developing or revising your business plan is an important step.
Montreal – A Montreal lawyer has filed a request for a class action lawsuit against McDonald’s, claiming the popular restaurant chain’s marketing strategy illegally targets children. CTV News reports. | READ MORE
Ottawa – Gabriel Pizza's pies the official pizza of Canada’s 150th birthday celebrations in Ottawa.
Calgary – Western Canadian restaurant chain Pizza 73 has announced a special offer with Calgary Flames left winger 'Johnny Hockey' Gaudreau.
Edmonton – To celebrate National Pizza Day on Feb. 9, Famoso Neapolitan Pizzeria delivers five fun facts about Neapolitan pizza you may want to share with your own customers.
Chicago – Bottleneck Restaurant Management Group out of Chicago has posted a handy guide to help you find a compatible beer to go with your pizza. | READ MORE
Hosting a special event is an opportunity to create a one-of-a-kind customer experience that, when done successfully, will increase your customer base, deepen customer loyalty, build relationships, strengthen partnerships with other businesses in your community, and increase profits.
The winter months, especially just after the holidays, can be the most depressing time of the year. Research has shown that weather can have a great effect on the buying habits of consumers, with many restaurant and food-service operators reporting that bad weather usually comes with a decline in sales.
The holiday season is a pretty big deal for pizzeria owners and operators. Customers can eat only so much turkey during the holidays and plenty would rather have a pizza delivered on New Year’s Day.
New York – Foursquare and Snapchat have joined forces on a technology that allows pizza chains to aim ads at all of their locations or narrow them down to just one store. The Drum reports. | READ MORE
Mississauga, Ont. – Engaging in your community, capitalizing on social media and marketing to millennials were all topics of discussion during a well-attended educational panel held at this year’s Canadian Pizza Show. The overriding message: get out there and be authentic.
Your menu is your best marketing tool. It is an extension of your restaurant’s brand: everything about presentation, design, layout and food and beverage descriptions will contribute to your guest experience, and, if chosen wisely, increase your profit.
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