Business and Operations
Boston Pizza Valentine’s campaign features Canadian couple
By Colleen Cross
Toronto – Boston Pizza has launched a charity marketing campaign to highlight the chain’s heart-shaped pizzas and the part they can play in bringing couples together on Valentine’s Day.
As part of the campaign, a new video features a couple in a long-distance relationship being brought together to share a heart-shaped pizza. Developed by Toronto agency Mixtape, the video focuses on Nick and Sarah – a young couple living thousands of kilometres apart, in Toronto and New Minas, N.S. The couple plans to use Skype to “share” one of the chain’s well-known heart-shaped pizzas in their respective restaurants. What Sarah doesn’t know is that Boston Pizza has secretly flown Nick from Nova Scotia to surprise her, Boston Pizza said in a news release.
After Nick receives his heart-shaped pizza, he excuses himself and secretly makes his way through the restaurant to Sarah. The resulting video captures him surprising Sarah and presenting her with an entire heart-shaped pizza as the two enjoy a reunion in the restaurant.
View the video here.
“Boston Pizza has been bringing Canadians together to share heart-shaped pizzas for 40 years and we thought it was important to find a fresh way to celebrate the fact that so many people have shared a heart-shaped Boston Pizza together since we started making them all the way back in 1980,” said Peter Blackwell, senior vice-president of marketing and communications at Boston Pizza.
Boston Pizza expects to sell 60,000 of the pizzas on Feb. 14 at its more than 390 restaurants across Canada. It will donate $1 from every pizza sold on Valentine’s Day to Boston Pizza Foundation Future Prospects to fund organizations that provide kids with access to role models and mentoring programs, including Big Brothers Big Sisters, Kids Help Phone, Live Different, JDRF and the Rick Hansen Foundation.