Canadian Pizza Magazine

Features Business and Operations Marketing
Boston Pizza teams up with Paytronix for loyalty program


November 18, 2014
By Canadian Pizza

Topics

Nov. 18, 2014, Newton, MA – Boston Pizza has selected the
Paytronix Rewards platform as the foundation for its new Boston Pizza MyBP
Program.

Nov. 18, 2014, Newton, MA – Boston Pizza has selected the
Paytronix Rewards platform as the foundation for its new Boston Pizza MyBP
Program.

The pizza chain selected Paytronix because of its deep
expertise in casual dining, proven integration with both the POSitouch point of
sale system and the ONOSYS online ordering system, said a news release from
Paytronix.

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Targeting the 40 million guests who visit its 350
restaurants each year, the Boston Pizza MyBP Program focuses on food, service,
the restaurant experience and connection to the community. Using a loyalty,
gift, comp and email platform, MyBP also includes the Paytronix REST
integration, which enables it to incorporate mobile apps and social media
experiences into its loyalty program.

The software is designed to drive enrolment, personalize and
improve the experience and measure guest lifetime value.

"Paytronix is a big part of Boson Pizza's initiative to
rebuild and refocus its loyalty program around food service and the customer
experience," said Alexander Green, vice-president of marketing, Boston
Pizza, in a news release.

"Boston Pizza's selection of Paytronix as the engine
for its MyBP infrastructure is a great endorsement of our strong technical
foundation, proven POS integration and significant mobile and messaging
capabilities," said Saad Khalid, product manager of Paytronix, in the
release.