Canadian Pizza Magazine

Boston Pizza signs sponsorship agreement with UFC

By Canadian Pizza   


July 20, 2011, Toronto – Boston Pizza International and Ultimate Fighting Championship (UFC) have negotiated a multi-year sponsorship agreement, making Boston Pizza an exclusive partner of the UFC in Canada.

“As a brand that focuses on giving our guests more of what they want, we are thrilled to be partnering with UFC Canada to give the many dedicated MMA fans who watch live events at our restaurants the best possible experience,” said Steve Silverstone, executive vice-president of marketing for Boston Pizza International. “The UFC has built an incredible brand with passionate fans and we’re excited to have it associated with Boston Pizza sports bars.”

This new agreement gives Boston Pizza locations in Canada the opportunity to provide guests with an enhanced UFC experience when watching Pay-Per-View events at participating restaurant locations across the country.

As the official sports bar and pizza of the UFC in Canada, Boston Pizza also gains premium access to tickets and other unique experiences available only at Boston Pizza.


“We are thrilled to bring the UFC to Boston Pizza locations all across the country,” said UFC director of Canadian operations Tom Wright. “Boston Pizza creates a one-of-a-kind atmosphere for its customers. Our goal is to provide UFC fans with the ultimate viewing experience and Boston Pizza is the perfect partner to further that mission.”

“Our category exclusivity and partnership with UFC Canada will provide Boston Pizza with unique promotional opportunities, enhanced point-of-sale materials and athlete appearances, which will strengthen our brand as the premier sports destination in Canada,” said Silverstone.

The agreement was facilitated by Toronto’s S&E Sponsorship Group, Boston Pizza International’s sponsorship agency of record.

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