Canadian Pizza Magazine

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Boston Pizza raises big dough for charity


October 13, 2011
By Canadian Pizza

October 13, 2011, Mississauga, ON – Boston Pizza's BP Kids Card raised more than $423,000 last month.

Canadians from coast-to-coast showed their support for the Boston Pizza Foundation by purchasing BP Kids Cards throughout the month of September for a minimum donation of $5.00. In exchange for their donation, guests received a card loaded with five free kids meals.

"Once again our guests have demonstrated their incredible generosity by purchasing a record number of BP Kids Cards," said Steve Silverstone, executive vice-president of marketing at Boston Pizza International Inc. "This success of this year's campaign is a testament to the longstanding commitment of our franchisees and their staff to give back in the communities where we live and operate restaurants."

"We are extremely proud and appreciative of the efforts made by our franchisees and restaurant staff to sell a record number of BP Kids Cards," said Cheryl Treliving, executive director of the Boston Pizza Foundation. "The Boston Pizza Foundation has a long-standing commitment to helping children and families in need and the money raised by our Kids Card program will go a long way towards helping us do even more work in this area."

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Leading this year's fundraising efforts were Boston Pizza locations in Fort McMurray, Alta., Saint-Bruno, Que., and Winnipeg, Man.

Since its inception, the Boston Pizza Foundation has raised more than $12.1 million for charitable organizations across Canada, including the Heart and Stroke Foundation of Canada, Juvenile Diabetes Research Foundation, and Kids Help Phone.


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