Boston Pizza debuts revamped website
By Canadian PizzaNews
January 17, 2012, Mississauga, ON – Boston Pizza re-launched its website with enhanced online ordering tools aimed at making take-out and delivery service as easy as possible.
From pizza and pasta to salads and starters, all of Boston Pizza's menu can now be ordered online (www.bostonpizza.com) with fewer clicks. The new design features a cleaner menu layout, intuitive navigation and customized location settings. The site automatically finds the store closest to users based on their computer's IP address. It also has live integration with the Boston Pizza Facebook page, including status updates through Facebook Connect. In addition, guests can place orders for future dates, purchase and register gift cards, and earn loyalty rewards based on frequency of orders.
"Last year we introduced our guests to finger cooking and saw tremendous growth in our take-out and delivery business," said Alex Green, vice-president of marketing at Boston Pizza International. "The upgrades to our website and online-ordering system are designed to make it easier than ever to finger cook, helping our guests spend more time doing the things they love."
To help drive website traffic and to raise awareness of Boston Pizza's take-out and delivery menu, the chain will launch a new "The Joy of Finger Cooking" ad campaign. Four TV spots will feature a variety of men using "finger cooking" – a technique the encourages Canadians to put food on the table without setting foot in the kitchen – to simplify meal time in their homes.
Additionally, more than 1.8 million copies of "The Joy of Finger Cooking" will arrive on the doorsteps of Canadian homes from coast to coast starting on Jan. 23. The direct mail piece has the look and feel of a real cookbook, but replaces recipes with Boston Pizza's delicious menu options.
"The campaign lets Canadians know in a fun way that we're there for them when they just don't want to fire up the stove," said Green. "It's all about the convenience of ordering on-the-go and giving our guest a great take-out and delivery experience."
"The Joy of Finger Cooking" will also be available at all of Boston Pizza's 340 locations across Canada.
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