Canadian Pizza Magazine

Beware the pitfalls of social media contests

January 31, 2012
By Mia Pearson/Globe and Mail

January 31, 2012, Canada – If done correctly, social media contests and giveaways can increase traffic, reward communities and drive customers to an event or retail location, but they can carry pitfalls too, Mia Pearson writes in the Globe and Mail. | READ MORE