Canadian Pizza Magazine

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Beanstalk and XPIENT launch new loyalty program


October 13, 2010
By Canadian Pizza

October 13, 2010, Charlotte, NC – Beanstalk Data and XPIENT Solutions have partnered to offer a new customer loyalty program for the quick service and fast casual markets.

Beanstalk Loyalty, powered by XPIENT, combines Beanstalk’s marketing automation with XPIENT’s IRIS and Rewards applications to offer a new loyalty program that gives customers traditional point-based rewards, and gives restaurants real-time behavioural marketing and professional reporting.

“Beanstalk Loyalty powered by XPIENT allows our customers to market in a way that was previously impossible in QSR or fast casual dining,” says Christopher Sebes, president and chief executive officer of XPIENT Solutions. “For the first time, marketing can be personalized to an individual based on their frequency, items ordered, location or day part, with campaign adjusting in real time based on a customer’s behaviour.”

Gilbert Bailey, vice president of marketing and business development, adds: “Our loyalty marketing platform is unique in that it is the only solution whose DNA contains the point of sale transactional data. While we can count transactions and points, the real breakthrough in our platform is that we can leverage a client’s existing XPIENT IRIS POS investment and conduct advanced behavioural campaigns and reporting against a customer’s transactions, in real-time. Loyalty marketing is all about strengthening he brand through an intelligent conversation with a customer to ultimately influence their next visit.”

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Beanstalk Data uses proprietary software to implement, manage and track multi-channel marketing, loyalty and lead generation campaigns for clients.

XPIENT Solutions develops software and integrated technologies to improve business processes and provide professional support services for the food industry.