‘Attract Local Customers’ online course available to pizzerias at discount
By Canadian PizzaNews Products Business and Operations Marketing New Products
A new online course is available to teach restaurants and other small businesses how to improve their local search engine optimization (SEO) to help attract customers.
Restaurants and smaller retail chains rely on local traffic. As our economy reboots, you can wrap your arms around existing customers and help new customers find you easily, says marketing consultant Michelle Brisebois, creator of the course.
After searching on a smartphone for a restaurant that’s close by, 76 per cent of people end up visiting the company in one day. What’s more, 28 per cent of local Google searches result in a purchase.
“Claiming and optimizing your free Google My Business profile is the most powerful thing you can do to rock your local SEO strategy,” Brisebois adds.
The course’s short modules are designed for busy operators to absorb at convenient times. Use a special promo code – CP20 – that gives Canadian Pizza readers $20 off the registration fee. The code expires Dec. 31 at midnight.
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