68% of Canadian diners comfortable using technology, survey suggests
By Canadian PizzaNews Business and Operations online ordering
Toronto – While 68 per cent of Canadians are comfortable with using technology, such as a mobile device, to view a menu and order in a restaurant, nearly one-third of Canadians expressed some level of discomfort, suggests a survey of more than 1,500 Canadians by Givex.
The integrated technology company released new results from its 2022 Consumer Survey, which evaluated Canadians’ dining motivations and comfort with the use of technology when dining in a restaurant.
The survey found the most popular aspects of mobile ordering include:
- The ability to see images of menu items before ordering (reported by 36 per cent of Canadians) and the ability to customize your order (reported by 30 per cent of Canadians).
- Only 11 per cent cite the ability to focus on friends and family without interruption from the server as one of the factors they enjoy most about restaurant technology.
- More than a quarter (27 per cent) of Canadians say they enjoy the ability to order without having to flag the server to come over the most when it comes to mobile app ordering.
“Technology is essential for the modern restaurant experience but not all their customers are at the same level of tech adoption,” said Mo Chaar, CCO of Givex. “These results underscore just how important it is for restaurants to ensure they’re not alienating customers, and are offering value to customers through the right technology that’s convenient and user-friendly for people of all ages.”
Learn more about the findings of the 2022 Consumer Report.
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