Super Bowl strategy includes more order-takers, delivery staff, says Pizza Pizza

Toronto, Ont. – Pizza Pizza is preparing for the Super Bowl rush by shoring up staff and adding pan pizza to the menu.

“It’s one of our busiest days of the year,” said Pat Finelli, chief marketing officer for Pizza Pizza, in a news release. “We typically see a 45 per cent increase in orders over your typical Sunday, and many of those orders are concentrated right before kickoff. Our team prepares for months to make sure that our franchisees and restaurants are ready for the sports fans who entrust us with their party orders.”

Pizza Pizza expects to fill more than 70,000 orders throughout its 419 locations across Canada on Feb. 5. During peak times, the volume is expected to reach more than 120 orders per minute. To handle the rush, the company will employ some 310 order takers and will double the number of delivery drivers to handle the influx of orders.

The chain has launched a new Super Pan Pizza in all stores.

The company is encouraging customers to order up to three weeks in advance online at PizzaPizza.ca or through its mobile ordering apps. Those who order in advance online will be entered to win a 70-inch Samsung 4K TV and a pizza party.