Starbucks’ line-busting technology coming to Canada on Oct. 13

Toronto – Starbucks Canada will bring its mobile-ordering feature, Mobile Order & Pay, to approximately 300 company-owned stores in the Greater Toronto Area on Oct. 13.

Following successful launches in company-owned stores across the United States, mobile ordering is emerging as the fastest and easiest way for Starbucks customers to order ahead, pay and then pick up their purchases, the company said in a news release.

Seamlessly integrated into Starbucks world-class mobile app and My Starbucks Rewards loyalty program, the feature will be available for customers using the Starbucks app for iPhone (in the Greater Toronto Area including Markham, Scarborough, Richmond Hill, Unionville, Vaughan, Etobicoke, Aurora and Thornhill). Starbucks plans to expand Mobile Order & Pay to other select Canadian cities in 2016. 

“Toronto is the largest city in Canada and also home to some of Starbucks busiest North American stores,” said Jessica Mills, director brand and digital, Starbucks Canada, in the release. “We know that sometimes, customers have to choose between going to Starbucks and making their next meeting or appointment. The simple, convenience of Mobile Order & Pay means customers can bypass the line. It represents a significant opportunity for us to enhance the customer experience and significantly save customers some time.”