The chain offers all-natural pizza, free from processed ingredients and features a crust made from a blend of grains, prebiotic agave fibre and probiotics. The pizzas are free from chemical additives and trans fat and are available in gluten-free varieties.

NakedPizza was founded in 2006 and launched its franchise company in October 2009. It is scheduled to have between 400 and 500 stores under contract by the end of 2010.