“The goal of this initiative is to create synergies, by involving S. Pellegrino Sparkling Natural Mineral Water with Italian companies of international renown that express Italian culture and style,” said M.J. Somerville, senior marketing manager, Nestlé Waters Canada. “The result showcases S. Pellegrino Sparkling Natural Mineral Water’s characteristics.”

“Clothing a bottle, exteriorizing the tones, reflections and nuances that the light creates on the water’s surface is a task we have assigned to ourselves, to give shape to our interpretation of S. Pellegrino -- an object capable of evoking and amplifying water’s characteristics of freshness, transparency and radiance through our distinctive zigzag motif, ” explained Angela Missoni, creative director for Missoni. “Ours has been an intervention aimed at exceeding the confines of a simple marketing operation. We have not invented anything new. We tried to convey and experience and taste in things in our most fluid and congenial manner.”

Available in four colours, the addition of the special edition bottle marks the first time in the more than 100 years of the S. Pellegrino brand that its iconic label has been altered.