Free E-Newsletter
Canadian Pizza Magazine
Subscription Centre
  ABOUT US   |   CONTACT US   |   SUBSCRIPTION CENTRE   |   ADVERTISE   |   SITEMAP
MAGAZINE
Current Issue
Past Issues
News Archives
Web Exclusives
 
Twitter
MARKETPLACE
Classifieds
New Products
Pizza Books
Job Board
COMMUNITY
Blog
Events
Chef of the Year
 
RESOURCES
E-Newsletter
Links
Buyers Guide
 
Enhance your professional credibility
Written by Jean Kelley   
Credibility is not something you automatically have, nor is it something you can bestow upon yourself. It’s something others bestow upon you. And, like beauty, credibility is in the eye of the beholder. Therefore, in order for others to view you as credible you have to consistently and deliberately act your way into credibility.

There are three main components to credibility that you need to be aware of. They are your values, your behaviours, and your reputation.

Your values
You acquire your values over the course of your life and they ultimately shape your expectations of others and of the world. Just as you have values that you use to judge others by, so does everyone else. The problem comes when those who are judging your credibility have different values than you. For example, some people value arguments and lively debate. So if someone values argument and you don’t, it may look to you that the person is mean and likes to argue all the time, when all they’re really doing is trying to encourage a lively debate. Because you have different values, that person loses credibility in your eyes for being a trouble-maker. On the flip side, the other person may view you as weak or wishy-washy because you don’t engage in lively debates, when in fact you simply value keeping the peace more so than arguments.

Another challenge arises when a value has degrees of alignment. For example, most people say they value accuracy. But does everything need to be 100 per cent accurate or is 80 per cent accurate enough? Exactly how accurate something is can be a reflection on credibility. You need to know what others value and to what degree they value it as their own standards will dictate the level of credibility they bestow upon you.

Your behaviours
Behaviours are things you choose to do. We all make thousands of choices every day. We choose whether we hold deadlines in high regard, whether we greet someone in the hall, and whether we’re direct or indirect with others. The key thing to remember is that you’re judged by your outward behaviour that you choose to display, not by your wonderful intentions.

 There are some key behaviours to focus on as you attempt to boost your credibility. Don’t over promise. Do what you say you will do. You choose what you will and will not do every day. Be open about your motives behind a directive or decision. You choose what you tell people. Fess up to mistakes (early and always). You choose to cover things up or put them out in the open.

Keep people’s confidences. Get permission before divulging sensitive information. You choose whether or not to repeat information. Treat others consistently and fairly. You choose your actions toward others. Listen to others. You choose where you put your mental focus.

Your reputation
Your reputation is the total of what your values are and how you choose to act. Ultimately your behaviours lead to your reputation, and then all three of these factors (your values, your behaviours, and your reputation) lead to credibility.

Unfortunately you can get a bad reputation very easily. For example, if someone else values prompt return phone calls, and you routinely don’t return phone calls, you’ll quickly get a bad reputation as someone who doesn’t follow through. In fact, it’s often the small things, like not returning e-mails promptly, that tarnish someone’s reputation more so than the bigger issues.

The good news is that you can enhance your reputation by working on it, which will inevitably boost your credibility. You simply need to think about the behaviours you choose and the kind of reputation you want to earn. Find out what people’s expectations are of you and then meet them. Additionally, observe people who are successful or who you think have a good reputation.

Finally, realize that being likable doesn’t play a big part in your reputation.

Carefully consider how your values, behaviours and reputation are affecting how others view and do business with you. Build your creditability today so you can have the success you desire for years to come.

Jean Kelley, president and founder of Jean Kelley Leadership Consulting is the author of “Get A Job; Keep A Job.” As the sole owner of Jean Kelley Personnel for 25 years, she personally helped more than 20,000 clients enhance their careers. Coupled with her other book, Dear Jean: What They Don’t Teach You at the Water Cooler, Jean has positioned herself as America’s workplace coach. For more information, please visit www.jeankelley.com.

 
text size   A A A A
Related Articles

Talking tech with Tumblers
by Brandi Cowen | 01/03/2012

Making dough with Diane: 7 ideas for mobile marketing
by Diane Chiasson | 01/03/2012

marketing insights: Cracking the code
by Michelle Brisebois | 01/03/2012

the pizza chef: Spotting a scam
by Diana Coutu | 01/03/2012

marketing insights: The measure of a friend
by Michelle Brisebois | 10/25/2011