June 30, 2009, Collingwood, Ont. - Topper’s Pizza has launched its new Pizza Tracer service in all 35 stores across Ontario, which enables customers to monitor the status of their online order. 

After customers place an order, they can go to the Topper’s website and click on the Pizza Tracer icon. From there, after indicating which store the order was placed with and entering an identifying phone number (the number provided by the customer when the order was placed either over the phone or online) the Pizza Tracer will automatically update them on the status of their order. The Pizza Tracer graphic is divided into four slices that depict the four steps that need to be completed before the customer receives their order - Step 1 - order received; Step 2 - order is being prepared; Step 3 - order has finished baking; Step 4 - order is on delivery. The slices light up as the individual steps are completed.

“We are excited about being able to serve our customers better by providing them with this fun and informative service,” observes Topper’s president Keith Toppazzini. “We are in essence providing them with a virtual server who keeps them informed about the status of their order. The customer benefits by knowing exactly when pick-up orders are ready so they can get it fresh out of the oven. If the order is being delivered, they have a more accurate idea of when it will arrive. And if you are picking the order up at the store, it can help you to better time when to better time when to leave for the store.”