Name games - Canadian Pizza Magazine

ABOUT US | CONTACT US | SUBSCRIPTION CENTRE | ADVERTISE | SITEMAP

MAGAZINE

MARKETPLACE

COMMUNITY

RESOURCES

	Name games
Written by Laura Aiken

Reports that Pizza Hut was changing its name to The Hut were finally put to rest with a company issued statement clarifying that they were definitely not changing their name. When I first read that they were now going to be called The Hut, I didn’t post the news to the Canadian Pizza site immediately because I thought the news media might have their wires crossed. And they did.

While Pizza Hut has been test-marketing a new logo and moniker of The Hut to reportedly gain appeal with the younger generations through the shorter character speech needed for mobile marketing. Some store signs and pizza boxes have been branded as The Hut, but they are not doing a 360 degree re-branding effort. It’s understandable that there was confusion, but the facts really should have been checked better. It goes to show how easily things can be misconstrued and blasted around the online world.

COMMENTS

POST A COMMENT

Name:
E-mail Address:
Comment:

Enter the code above:

[ Back ]

Recent Comments
robgushue@hotmail.com by Rob G \| 11/18 boatnut@shaw.ca by Clive \| 02/22 info@daddios.ca by Daddio \| 05/21 bondispizza@hotmail.com by Tom Stankiewicz \| 06/09 by Rocky Hunter \| 10/02

Recent Posts
Are You A Price-Trapper? by Cam Wood \| 12/31 Something sinister in dairy prices by \| 12/31 Can’t compare cooking and delivery by Laura Aiken \| 12/31 Papa John’s cell phone success no surprise, but what’s it really mean? by Laura Aiken \| 12/31 Fusion confusion by Laura Aiken \| 12/31