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Key considerations for customer loyalty programs |
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Written by Jeffrey Harris
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 Jan. 21, 2010 – Imagine for a moment that you are engaged in a discussion
with an industry colleague who is a marketing leader of your acquaintance from
another brand. The topic of discussion is the loyalty program recently launched
by your peer.
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Is your business a pipeline to profits? |
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Written by Jay Arthur
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 Nov. 30, 2009 – Is your business a "bucket brigade" or a "pipeline to profits"? A bucket brigade is a business that spends too much time in fighting fires and crisis management. A bucket brigade usually has a backlog of work and customers complain about how long it takes to get what they need. Does this sound like your organization?
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More to recognition than money |
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Written by John Schaefer
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 Nov. 24, 2009 – It's been said that "Money isn't everything . . . but whatever's in second place is a heck of a long way behind!” It’s tough to disagree with, which is probably why compensation tends to be the measurement of success and progress in most people's eyes. If it's true, however, than why are productivity, loyalty, and morale still such huge and costly HR problems today?
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Keeping Customers Loyal |
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Written by Joe Calloway
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Oct. 24, 2009 – The Acme Widget Company needed to increase revenue and
profits, so they undertook an initiative to attract new customers. They
launched a new advertising campaign and offered special deals to first time
buyers. They were initially delighted to see a significant and immediate
increase in new customers. Their joy was
short lived, however, as they saw revenue and profits actually decline.
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Who Motivates The Motivator? |
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Written by Bob Goshen
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 Oct. 12, 2009 – A leader’s primary purpose is to keep the energy flowing and the
dreams growing while at the same time showing up every day complete with a
smiling face and an endless supply of new ideas and solutions for the
day-to-day challenges. On many days the leader may feel as if a giant syringe
has been injected into his or her brain and all the energy extracted.
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