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Keeping Customers Loyal |
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Written by Joe Calloway
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Oct. 24, 2009 – The Acme Widget Company needed to increase revenue and
profits, so they undertook an initiative to attract new customers. They
launched a new advertising campaign and offered special deals to first time
buyers. They were initially delighted to see a significant and immediate
increase in new customers. Their joy was
short lived, however, as they saw revenue and profits actually decline.
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Who Motivates The Motivator? |
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Written by Bob Goshen
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Oct. 12, 2009 – A leader’s primary purpose is to keep the energy flowing and the
dreams growing while at the same time showing up every day complete with a
smiling face and an endless supply of new ideas and solutions for the
day-to-day challenges. On many days the leader may feel as if a giant syringe
has been injected into his or her brain and all the energy extracted.
| READ MORE |
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Building good media relations |
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Written by Pam Lontos
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Sept. 2, 2009 – As a business owner, you’ve probably heard media exposure
can greatly help your company, especially during tough economic times when
marketing budgets are low and competition is high.
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Grow your business with mobile applications |
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Written by Brendan Lim and Chris Selmer
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Sept. 2, 2009 – Mobile applications, or apps for short, are the future for today’s
businesses. While many people associate apps for the iPhone, Blackberry, and
Google Android devices as simply fun and games, the fact is that any business
can create an app that generates customer interest, garners client loyalty, and
positions your company as the industry leader.
| READ MORE |
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Keys to focusing in difficult times |
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Written by Tim Ursiny, Ph.D., RCC
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July 24, 2009 – The
normal responses to high levels of difficulty, stress and chaos include
confusion, distraction and loss of focus. However, those that can get their
head in the game can find opportunities that others will miss. Here are three
concrete defensive or offensive strategies to deal with distractions and stress
and focus on actions that will get you results.
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