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Papa John’s cell phone success no surprise, but what’s it really mean? |
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Written by Laura Aiken
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Papa John’s International raked in a cool $1 million in
sales through mobile phone orders in less than six months, according to
multiple Google generated news sources. This comes as no surprise in an era
where leaving one’s cell phone at home feels like a case of phantom limb, but what's the hidden cost?
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Can’t compare cooking and delivery |
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Written by Laura Aiken
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The Wall Street Journal’s Carl Bialik blogged about DiGorno’s
ad that claimed one of its frozen pies cost basically the same as the
delivery charge alone for a fresh pizza. Numbers aside, the unpalatable
comparison of frozen to fresh and the point of delivery is the most critical problem with the campaign.
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Something sinister in dairy prices |
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As autumn dawns
on the nearing horizon, bored youngsters have returned to their
classrooms, revitalized by the aroma of new erasers and starched
pristine clothes. Somewhere under the surface, behind the traditional
school pizza lunches lurks something sinister – industrial mathematics.
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I swear I live in the Wal-Mart of
the pizza industry. Up until about six months ago there was nothing but
chain pizzerias serving the community – a reserved choice between some
“quasi-mafia” monikered assembly-liner or a “jazzed-up” mediocre
“delto.” The arrival of an independent – born from the ashes of a
defunct “mom and pop” – was heralded by many.
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