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Bad hires and big mistakes |
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Written by Laura Aiken
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July 26, 2010 - I ordered a pizza recently and decided to try a new place. I
went in to pick up my order and was disappointed by the many simple ways the
two staffers really messed up. Here’s hoping your staff don’t provide the
following performance for any of your customers.
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One wild weekend in TO |
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Written by Laura Aiken
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June 28, 2010 - I didn’t plan on being around for the G20.
As a Toronto resident, I thought it would be the perfect weekend to get away.
But, alas, I got sidetracked and instead ended up strolling through Saturday’s
carnage alongside hundreds of other curious onlookers with cameras.
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Delivery: Why stop on land? |
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Written by Laura Aiken
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A Godfathers’ Pizza franchise in Springfield, IL, is now
offering shore-side deliveries for boaters. While there currently no
boat-to-boat deliveries to speak of yet, the new routes may open up new money
for the pizzeria. If your store is in cottage country, it may be worthwhile
investigating the pros and cons of waterway delivery.
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How are you being found? |
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Written by Laura Aiken
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Every time
you roll out a new marketing program, you look to see how well the investment
paid off for you.
Either
you want to see new customers coming in the door or existing clientele ordering
more. One of the challenges in measuring your marketing is figuring out how the
customer found out about you in the first place. Once you have this data, it
becomes easier to focus your efforts.
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What’s a big portion? |
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Written by Laura Aiken
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The California Pizza Kitchen chain recently
introduced a “small cravings” menu with the goal of providing small,
inexpensive, yet healthy, portions of food. This is a neat way to address trends
towards a variety of flavours and portions that reflect healthier eating.
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Pass the buck |
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Written by Laura Aiken
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Recent recommendations that retailers ought
to be allowed to add a surcharge on items purchased with credit and debit cards
upset the consumer advocates, but rightfully makes sense for businesses.
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Happy New Year |
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Written by Laura Aiken
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I hope everyone had a wonderful holidays
and a busy New Year’s Eve. We’re into a new decade now. I find December a month
of reflecting on where we’ve been and January a time to look at where we’re
going. A lot of the talk this week, at least amongst my friends, has been on
technology.
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Retailing signature sellers |
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Written by Laura Aiken
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One avenue to making more money is to
repackage an item you already make and sell it again in a different format,
creating a new revenue stream. You probably have a signature item on your menu,
whether it’s a pizza or your secret sauce. More restaurants are turning to
packaging some of their products for home consumption or even for the grocery
store shelves.
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