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Marketing

Marketing


Pizza Pizza partners with Rogers DNS
May 7, 2008, Toronto – Pizza Pizza and Rogers Digital Network Solutions today announced the launch of Pizza Pizza-TV. This narrowcast network, the first medium of its kind to offer audio and video, is now available in 204 dine-in Pizza Pizza restaurants across southern Ontario.


New ad campaign from Boston Pizza
May 2, 2008, Richmond, B.C. – Boston Pizza International Inc. announced the launch of its new national television ad campaign which airs on major networks and specialty channels across Canada.


On Image: Postcards Get Results
A wonderful, hardworking marketing tool is a giant postcard! With colourful eye-catching graphics on one side and your promotional copy on the back, it will grab attention faster than an e-mail, advertisement or sales letter.


Marketing Insights: Red and white are the new black
Wine aficionados (the insufferable snobs) would scoff at the concept that wine follows trends. The sales figures would beg to differ.


From the Editor's Desk: The Incredible Shrinking Pizza
If you’ve been to the grocery store lately, you may … or may not … have noticed the subtle changes going on with a large number of consumer goods.


Reach female buyers with your advertising dollars
The facts are amazing: Even though women still earn less money than their male counterparts (78 cents for every dollar a man gets), women make more than 80 per cent of the buying decision in all homes.


Are You A Price-Trapper?
I swear I live in the Wal-Mart of the pizza industry. Up until about six months ago there was nothing but chain pizzerias serving the community – a reserved choice between some “quasi-mafia” monikered assembly-liner or a “jazzed-up” mediocre “delto.” The arrival of an independent – born from the ashes of a defunct “mom and pop” – was heralded by many.


Why Isn’t My Business Making Money?
The hotel bar/restaurant had a problem.  No one was coming to its happy hours. Why? They were one of dozens of restaurant/bars in the area hosting happy hours.


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