Marketing

Talking tech with Tumblers
Dine in, takeout and delivery are all on the menu at Tumblers Pizza – and so are multiple ways to connect with customers.

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Making dough with Diane: 7 ideas for mobile marketing
Mobile marketing has been growing over the past year, but it is expected to really take off in 2012.

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marketing insights: Cracking the code
You’ve all seen them, those square scroll images that look like Grecian symbols.

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the pizza chef: Spotting a scam
As if pizzeria owners don’t have enough to do every day, we must always be on high alert for scams.

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marketing insights: The measure of a friend
David Ogilvy is famous for saying, “I know half of my advertising works. . . . I just don’t know which half.” When it comes to measuring the value social media marketing has on your brand, it can be tough to be sure if tweets and “friends” are valuable marketing assets or simply trendy accessories. First you need to establish your business objectives and then determine how social media can support them.

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the pizza chef: A sour deal story
I feel the need to write an update about Groupon and similar deal sites since my article earlier this year because I wouldn’t give the same advice today. In the past, we’ve done many new customer acquisition strategies with which we’d make little or no money on the first order. However, when we entered these new customers into our marketing funnel, many became regulars.

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An open sign of the times
Over the past two decades, many pizza shops on Nova Scotia’s Cape Breton Island have served their last slice and flipped the sign in their window to “Closed” for the last time.

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Daily deals: profit or poorhouse?
Atough economy is a great place to grow a discount.  Just look at the explosion of offers in excess of 50 per cent off available through daily deal companies such as Living Social. Just in case you aren’t familiar with the daily deal group buying model, here’s the gist: The deal site creates an offer by first doing a deal with a merchant who will provide the steep discount to its subscriber base.

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