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Sept. 20, 2014 – Umami Essence Sea Salt is designed
to enhance and boost flavour in homemade recipes, while helping to reduce sodium.
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Sept. 20, 2014 – Umami Essence Sea Salt is designed
to enhance and boost flavour in homemade recipes, while helping to reduce sodium.
Salt of the Earth will launch the new salt at the SIAL show in Paris in October.
According to a news release, Umami-Essence Sea Salt is a propriety liquid formula derived
from tomato extract and pure salt from the Red Sea. The tomato extract provides
the umami taste to emphasize and improve the rich flavour of many recipes,
while allowing for 30 per cent less sodium than table salt. It was developed at the company's R&D facilities, with support from Practical
Innovation, Israel, a consulting firm for developing innovative products.
“Many consumers seek solutions that will allow them to
dramatically reduce sodium in their diet on a daily basis, while keeping the
great taste of their food,” said Giorit Carmi, Salt of the Earth’s marketing manager,
in the release.
This novel, all-natural product imparts a distinctive savoury
taste, without monosodium glutamate (MSG). It can be applied to tomato-based
sauces, including pizza, pasta and meat sauces, as well as soups, salad
dressings and vinaigrettes and even savoury cocktails. It also is ideal for
seasoning such meats as barbecued steak, roasted meat and ground beef.
“Umami – the so-called ‘fifth taste’ – has become one of
today’s hottest culinary trends,” said Carmi. “Consumers demand healthy
products without MSG and our Umami Salt fits this niche exactly. It can enhance
the natural taste of every dish with its distinct umami flavour, while using 30
per cent less sodium than table salt. It can be used in or even replace soup
powders that contain MSG or preservatives.”
The product won the SIAL Innovation
Selection 2014 and is nominated for the Grand Prix SIAL Innovation 2014 (SIAL
Innovation 2014 Awards).
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